Sellers

REAL ESTATE CONSULTING BEYOND THE INDUSTRY STANDARD

I don’t sell properties and the reality is I can’t sell properties, only properties sell properties.  I can expose a property to the marketplace, showcase its merits, celebrate Westside living and facilitate the transaction.

TARGETED MARKETING BASED ON DATA

The key to any marketing plan, especially in real estate marketing, is to identify the direction that you are going to take in order to maximize exposure.  To be effective that direction must be based on data.  I monitor real estate trends and, annually, adjust my marketing plan to incorporate the National Association of Realtors research.

37% OF BUYERS FOUND THEIR HOME ONLINE

And, over 90% searched for property online.  Having a solid online presence is critical in today’s marketplace.  I provide an integrated and far-reaching program that combines the web and social media.  Your property will appear on the following sites, to name only a few.

AOL.com — Yahoo.com — PaloAltoOnline.com
FrontDoor.com — Zillow.com — RealEstateJournal.com**
LuxuryPortfolio.com* — ContraCostaTimes.com Homefinder’s network of 130
LuxuryRealEstate.com* — InsideBayArea.com newspaper websites across the
Realtor.com — MercuryNews.com country, including
Regional MLS Websites — MontereyHerald.com — LATimes.com
ReloHomeSearch.com — SFExaminer.com — ChicagoTribune.com
Trulia.com — SFGate.com — MiamiHerald.com

*Minimum price limits apply. **Only Luxury Portfolio Properties.

YOUTUBE BECAME #2 SEARCH ENGINE IN EARLY 2010

Video is no longer the future, it is the present.  I incorporate a professionally produced video into the off and on-line marketing of your home.  The video tour will showcase your property.

Additionally, 11% of Buyers found their home from the “For Sale” Yard Sign.  My sign directs prospective Buyers to my YouTube channel to tour your home from the comfort of their car.

REAL ESTATE PHOTOS MAKE EVERY PIXEL COUNT

Real estate photos are worth more than a thousand words and more important than ever.  I hire the most talented real estate photographers in Santa Clara to capture all the best features and assets that your home has to offer.

REAL ESTATE IS A RELATIONSHIP BUSINESS

In 2010 50% of Buyers found their home through a personal relationship.  Real Estate Agents accounted for 38%, while another 12% found their home through others, such as neighbors.   I reach out to these important catalysts and build a relationship with them as well as prospective buyers.

When your property is listed, has an open house or a price adjustment, I email agents at other Alain Pinel Realtors offices as well as other local brokerages.

I reach more than 160,000 agents and their clients through Multiple Listing Services that cover Los Gatos, Saratoga, Monte Sereno, San Jose, Santa Clara and throughout the Bay Area.

A catered lunch at your first Broker Open House will attract more agents, encourage them to stay longer, making a greater impression.

Your neighbors will receive a postcard announcement.  I also use a couple of other techniques using email and brochures that can be customized to meet your needs.

TRIED AND TRUE BASICS STILL DELIVER

I am paid to market and sell your property.  I personally show your home to explain the benefits of why a potential purchaser should buy your home. I never hand out keys to strangers, this ensures that your home is safe from strangers perusing your personal items and is always marketed with your best interest.

Open Houses are a wonderful vehicle to drive traffic via social media postings, advertising and neighborhood visibility.  I saturate the vicinity with Open House Signs.

WHEN AVERAGE WON’T DO

I encourage you to think about what is important to you when you’re choosing a realtor to sell your home.  If the issue of a reduced commission is your priority, I am not the Realtor for you.  If ability, experience, market knowledge, expertise, and a proven marketing plan that can create exposure are at the top of your list, please contact me on my mobile – 650-421-1997 –  at your earliest convenience.